Tuesday, September 18, 2012

Fresh Umbrian Clay Mattifying Serum

With last week’s Sephora purchase, I received 3 samples of my choice. One became my newest beauty BFF: Umbrian Clay Mattifying Serum from Fresh.

In 1991, Fresh pioneered the use of natural ingredients in modern skin, hair and body care. At fresh.com, you’ll find fascinating stories relating how the company began utilizing things like sake and lemon vine to create unique, luxurious and effective products.

The Fresh founders cultivated Umbrian Clay, one such stumbled-upon element, for their burgeoning brand following an Italian friend’s story: unearthed in a local herbal store, the naturally-occurring clay miraculously cleared the cystic acne that had plagued her for years, leaving behind a flawless complexion after weekly mask treatments.

Used in therapeutic treatments for centuries, the clay tones and hydrates while controlling shine, resulting in the long-lasting fresh matte finish I covet. Ginger root and meadowsweet extract combine with the high-mineral content clay to form the secret sauce that generations to come will worship.

P.S. The Men’s Health Award emblem stamped on the product page indicates this is a unisex serum. Don’t be greedy - order a couple of tubes today and share this transformative discovery with your husband, boyfriend or brother.

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