Thursday, July 10, 2014

retail radar: tamara mellon

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One word: Yeehaw. Tamara Mellon, credited with "having built Jimmy Choo into an internationally renowned brand," is charting new territory with her own e-comm site, launched this week. The line is to die for, but the Kowboy Karlie campaign is what lassoed me in. She looks amazing. I've never been a hat girl, but the cat-eyed model smoldering all over the open plain makes me think (wish) I could actually pull off the Bad Ass Hat. TM's brand was created on a "wear now" premise, Mellon pledging to deliver seasonless fashion and calendar-relevant monthly capsules, an inspired concept I think promises to keep the fashion-savvy interested and riding back. Appropriately, the collection's signature is leather and fringe. I'm drawn to the Wild West attitude manifested in sophisticated materials, and love the edge that partnering skirts and dresses with high-shaft heels and booties creates. A roundup of my favorite pieces:

Delicate skinny straps and a trendy + effortless midi hemline.  
Cut Out Dress.

A long-sleeve dress is so sophisticated (and kept sexy by trademark cutouts).
I love that the hemline and gladiators overlap.  
Side Slit Dress.

Clean, structured lines. Always a favorite.
Wide-set straps that reveal an open back is the standout feature.
Sleeveless Leather Jumpsuit.

The excitement of the fringed skirt is balanced by a conservative length and simple white tee.
The wrapped waistline is a fun touch.
Leather Fringe Skirt.

Another high-shaft bootie: it mimics the effect of cowboy boots, but the heel and peep toe
hold on to the femininity of pumps. I love the easy, modest, youthful knee length of the dress.
Suede Fringe Cut Out Dress.

Scala Flat.

Roper Boot.

The perfect turquoise accent to the western aesthetic.  
TM Love Large Tote.

As covetable as these pieces are, they're a little out of my price range. But if you want to jump on the fringe and leather bandwagon, here are some more accessible options to go wild on (and the KateMoss x TopShop collection is another good place to start):

Tibi Fringed Tank (love! on sale!)

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